Running a modern company and organization requires up-to-date knowledge of customer needs.

For example: developing and implementing a policy strategy, efficiently deploying marketing and communication resources and developing an appropriate organizational structure and personnel policy. In a rapidly changing, complex world, it is not easy to have the necessary expertise in this field at all times. 

The expertise centre Smart Organizations therefore wants to be a partner for companies and organizations. To this end, we can rely on extensive expertise, based on applied and practice-oriented scientific research, as well as on the many years of experience in the business world and the social field of the lecturers involved.

Smart Organizations focuses on: 


  • Marketing communication 
  • Market research 
  • Digital Marketing

Doing business

  • Entrepreneurship and entrepreneurial spirit
  • Social entrepreneurship
  • (Social) Impact measurement, monitoring & evaluation
  • Taxation

HR & Organisational Development

  • Human Resources
  • Organisational development

 The researchers of Smart Organizations are specialized in the following methodologies:

  •  Eye-tracking
  • Impact measurement
  • Business Model Canvas
  • Design thinking
  • TMA and Insights Discovery

 Smart Organizations offers contiuing education on:

  • Fiscal Club
  • Digital Marketing in Social Media Mondays
  • Female entrepreneurship in the Female Founders Academy

Focus lines

  • Marketing, consumer behavior and business communication 
  • Market research 
  • Entrepreneurship
  • Circular and social economy (CIMIO) 
  • XPLab : gamification and new communication technologies